ysura CRM
An integrated Customer Relationship Management solution is vital to support all aspects of any sales process. The ysura solution caters specifically to the pharma industry and answers all the nuances of what is otherwise a very complex field.
ysura CRM
The cornerstone of any successful sales operation, regardless of the industry, is a competent Sales Team using an intuitive and modern Customer Relationship Management tool. The tool is there to support the team by letting them concentrate on building relationships and informing the target market about new products - in pharma, this means informing HCPs on medical innovation and making sales. The tool should streamline the process and take care of local regulations, order placement, payment and shipment, as well as providing the platform to engage with HCPs remotely.
Organise
Before any Sales Rep engages with an HCP, whether that be F2F, Remote, or via mail, there is an initial organisational period. Your CRM needs to be able to allocate regions to specific Sales Reps, it also needs to be able to filter the area according to a myriad of filters as to ensure the right Sales Rep, is going to the right HCP, with the right product.
Engage
Once the areas, HCPs and products are allocated, your CRM needs to be able to engage with each HCP individually. HCPs are not uniform and one approach for all will not work. Your CRM needs to be able to personalise each step of each HCP customer journey. This means video calls to those who prefer video calls, F2F for those who prefer F2F, and Email for those that prefer Email. The personalisation journey doesn't end there, but your CRM also needs to provide the right content for each interaction.
Ship
The sales process ends with a logistical marathon of suppliers, transporters, and regulation, especially when working in life sciences. An effective CRM solution needs to simplify this process for the Sales Rep and HCP. The ways in which your CRM should support the sales team is by allowing remote ordering, intuitive discounting, order splitting and live tracking. This ensures that the transaction between the HCP and Sales Rep is smooth from start to finish.
ysura´s Pharma-Specific CRM is specifically designed for.....
.... any business in the life science space. Regardless if you are looking to drive sales of Rx or OTC products and if you are a large global enterprise or local small business.
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