The cornerstone of any successful sales operation, regardless of the industry, is a competent Sales Team using an intuitive and modern Customer Relationship Management tool. The tool is there to support the team by letting them concentrate on building relationships and informing the target market about new products - in pharma, this means informing HCPs on medical innovation and making sales. The tool should streamline the process and take care of local regulations, order placement, payment and shipment, as well as providing the platform to engage with HCPs remotely.