Multichannel refers to the practice of interacting with HCPs using a combination of indirect and direct communication channels, such as email, mobile, social media, direct mail, landing pages, and websites. Each channel operates independently from the other marketing channels and each abides by their own outlined strategy and goals.
Whereas, omnichannel is focused on understanding HCPs so well that they are only provided with the content that they want, when and how they want it. This requires a framework and technical capabilities to ensure that there is no disconnect between the messaging in each channel and most importantly - to respect the preferences of the HCPs.
Omnichannel marketing already is a standard in most industries as it allows companies to remain relevant and competitive in a crowded market and in an evolving digital landscape.
ysura Consultants build omnichannel strategies and implementation plans that help our clients reach HCP segments with personalised interactions more precisely, setting the stage to convert conversations into long-term relationships.
With a focus on seamless HCP omnichannel capabilities for richer and more intelligent engagement, the ysura Customer Interaction Platform connects customer journeys by merging face-to-face and remote communication in order to support the hybrid model of the future.
Yes, however, omnichannel excellence requires a laser-like focus on value creation. Leaders in the field must take a close look at their strategic and customer priorities and clearly identify how they want to be perceived. And they must develop an equally clear-eyed plan of what it will take to achieve that ambition.
A strong strategy requires a deep understanding of HCP preferences, habits, and motivations. To be truly HCP-centric, companies must understand how they can help and be of value. In order to do that, they need to collect detailed and holistic insights for each target HCP segment and category, at each stage of the engagement funnel.
A great HCP experience means getting everything right before, during and after an interaction: the product, the process, the communication, the service, and the support. Each touchpoint is critical and any disconnect is a challenge. With ysura Customer Interaction Platform, you can orchestrate every interaction with continuous visibility. The result is an unrivalled customer experience and exceptional business performance.
ysura Consultants can help you achieve your goals.