
Personalized Email
Make relevant content meaningful for your customers.
The Personalized Email module allows you to create and send compliant and GDPR compliant emails.
It supports the assignment and management of marketing and user-specific templates in the organizational hierarchy, e.g. for a specific line.
Consent is automatically checked for each recipient before sending to ensure legal compliance.
The module supports individual addressing of recipients using a user-specific salutation and greeting formula. Automatic customization of content in (user) templates based on attributes such as preferences or previously sent emails.
Email status and tracking information enables seamless tracking. An opt-out for email tracking is built in for privacy concerns, ensuring that all communication needs can be met in a flexible and compliant manner.
Functional Scope
Manage marketing templates
Send pharma & GDPR-compliant emails
Consent check per recipient and preference
Create user templates
Individual addressing of recipients
Check for frequency and content
Email status and tracking information
Opt-out for e-mail tracking
User-specific signatures with individual customer salutation
Automatic customization of templates based on attributes (preferences)
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