Personalized Email

Make relevant content meaningful for your customers.

The Personalized Email module allows you to create and send compliant and GDPR compliant emails.
It supports the assignment and management of marketing and user-specific templates in the organizational hierarchy, e.g. for a specific line.
Consent is automatically checked for each recipient before sending to ensure legal compliance.
The module supports individual addressing of recipients using a user-specific salutation and greeting formula. Automatic customization of content in (user) templates based on attributes such as preferences or previously sent emails.
Email status and tracking information enables seamless tracking. An opt-out for email tracking is built in for privacy concerns, ensuring that all communication needs can be met in a flexible and compliant manner.

Functional Scope

  • Manage marketing templates

  • Send pharma & GDPR-compliant emails

  • Consent check per recipient and preference

  • Create user templates

  • Individual addressing of recipients

  • Check for frequency and content

  • Email status and tracking information

  • Opt-out for e-mail tracking

  • User-specific signatures with individual customer salutation

  • Automatic customization of templates based on attributes (preferences)

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