Packages
Base
Persons & Organizations
Calendar
Administration
Territory Management
Task
Attributes
Activities
Professional
Reports
Offline
Selections
Time on Territory
Expenses
Multichannel
Frequency planning
Personal Interaction
Personalized Email
Consent
Promotional Material
eDetailing
Phone Interaction
Premium
Order Entry
Events
Coaching
Medical Requests
Video Interaction
Campaigns
Supporting your sales team
The cornerstone of any successful sales operation, regardless of the industry, is a competent Sales Team using an intuitive and modern Customer Relationship Management tool. The tool is there to support the team by letting them concentrate on building relationships and informing the target market about new products - in pharma, this means informing HCPs on medical innovation and making sales. The tool should streamline the process and take care of local regulations, order placement, payment and shipment, as well as providing the platform to engage with HCPs remotely.
Plan
Equip your team with a powerful CRM that enables them to strategically allocate regions to specific Sales Reps. With our CRM, your team can effortlessly filter and match the right Sales Rep with the right HCP, delivering targeted content for maximum impact.
Engage
Empower your sales representatives to create personalized customer journeys using our CRM. By leveraging its intuitive interface, your team can tailor each interaction to the unique preferences of HCPs. From remote calls to face-to-face meetings and personalized emails, our CRM helps your team foster engaging connections.
Follow-up
Leverage the capabilities of our CRM to streamline your follow-up process. With advanced tracking, automation, analytics, and collaboration features, your team can deliver personalized and timely follow-up actions. Strengthen customer engagement and drive business growth by nurturing strong relationships through our CRM's efficient and effective tools.
Artificial Intelligence
At ysura, we develop CRM solutions that make everyday work in the pharmaceutical field smarter and more efficient. A central element of our vision: AI that seamlessly integrates into the workflow.
Instead of requiring additional tools or complicated analyses, AI should in the future support you where you already work – directly in the CRM. It recognizes patterns such as changing preferences or shifted priorities, provides recommendations at the right moment, and remains transparent and understandable at all times.
Our aim is an AI that does not act as a black box but transparently supports decisions by providing clear reasoning and data sources. This way, you maintain control – and at the same time benefit from intelligent insights.
AI-based order potentials in ysura CRM
Make the right sales decisions – every day.
Our solution uses a powerful machine learning model to accurately predict the individual purchase behavior of your customers. Based on historical data, seasonal effects, and regional buying patterns, concrete sales potentials at the customer level are determined on a daily basis.
This results in intelligent product and quantity pontentials, which are automatically provided as order proposals directly in your CRM. This way, you turn data into revenue – efficiently, targeted, and scalable.
Prediction of OTC customer potential (order quantity + timing)
Based on historical data, seasonal effects, and regional purchasing behavior
Daily updated list of individual potential at customer level with suggestions for products and quantities
Automatic generation of order suggestions from the potential directly in CRM
AI Summary and Recommendation
The integrated AI supports sales, marketing, and medical teams in taking the right action at the right moment.
Based on corporate strategy, product priorities, customer segmentation, consent status, and current interactions, the AI continuously analyzes all relevant data.
Taking into account country-specific compliance requirements and operational conditions such as visit frequency and field service capacities, precise, actionable recommendations are generated directly in the CRM. This results in next best actions that are not only data-driven, but also strategy-compliant and legally secure.
Integration of a GenAI model to summarize the customer profile and recommend the next steps
Based on historical data, activities, preferences, and plans
Recommendations based on the strategy of the company and the business unit
Generation on user request or planned in advance with activity planning criteria
Getting more out of data together – our AI partners
Maximize the value of your data and unlock new potentials along the entire Customer Journey.
Our AI and data partners specifically enhance the ysura CRM with external data sources, intelligent enrichments, and additional insights – seamlessly integrated into existing processes.
By combining powerful AI with deep pharmaceutical expertise, we create precise decision-making foundations, smarter recommendations, and measurably better results in sales, marketing, and medical.
Together, we create a connected ecosystem that transforms data into impact.
Exaris Solutions – With AI-powered Vertical Search Health, get precise insights and structured analyses from healthcare providers in real time for targeted omnichannel strategies!
Provision of master data
Enrichment of master data
Processing and presentation of all provided information as standard, without the need to create an additional data consolidation layer
Provision of additional targeting information that can be used within ysura CRM to optimize and specify targeting and respond to it immediately
Improved AI-based targeting and retargeting
Data can be used immediately as filters or criteria to optimize sales force conversation planning and preparation
Calculation of the best contact recommendations thanks to high-quality customer data in ysura CRM and artificial intelligence from simcog
Calculation of the next best contact recommendations thanks to high-quality customer data in ysura CRM and artificial intelligence from simcog
The combination of granular activity data, including feedback on activity, enables AI-generated next best contact recommendations.
PeakData – an innovative technology company that uses big data analytics and AI to provide valuable insights and analyses to leading pharmaceutical companies worldwide!
Provision of additional targeting data, feeds, and AI-generated scores
Use in ysura CRM to optimize and specify targeting
Immediate response capability to targeting data
Seamless integration of the Peak data platform with advanced information in ysura CRM
A single point of contact for sales representatives to prepare their customer contacts
Case Study
uses ysura to optimize its complex vaccine ordering process. By implementing ysura CRM, the leading influenza vaccine manufacturer was able to map its complex, dynamic and seasonal pharmaceutical business model.
