
eDetailing
Use digital media to win over your customers in the long term.
The eDetailing module provides a comprehensive solution for managing and presenting approved media for targeted customer interactions. Media can be associated with topics and specific key messages, and validity and visibility can be defined. Media selection can be tailored to specific activities and products, supported by detailed permission management. In addition, feedback and key messages can be documented to ensure ongoing communication optimization. The module enables evaluation of media usage, tracks interactions such as page views, and visualizes the key message journey with associated responses.
Functional Scope
Management and display of media
Definition of validity and visibility
Assignment of topics and key messages
Media selection for specific activities and products
Detailed permission management
Evaluations of key messages and media at person level
Tracking of pages / views
Key message journey with reactions
Capture feedback and key messages
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