
Campaigns
Maximize customer engagement by adapting communication to meet customer expectations and preferences.
The Campaigns module provides a comprehensive solution for planning, executing, and evaluating marketing and sales activities. It enables the selective and dynamic definition of target groups and supports multi-stage campaigns across different channels. Consent is taken into account at every step of the campaign, and campaigns can be assigned to specific areas, regions, or individuals.
Automated task creation and linking of media and email templates to specific campaign steps ensure efficiency and consistency. The campaign widget displays relevant information directly at the individual level, while campaign progress can be tracked across all organizational levels (marketing, sales, management). Detailed reporting allows you to analyze results during and after the campaign for ongoing optimization.
Functional Scope
Selective and dynamic target group definition for campaigns
Multi-stage campaigns via different channels
Consideration of consent for campaign steps
Campaign assignment to territories, regions or people
Automatic task creation
Link media and email templates to specific campaign steps
Campaign widget for persons
Track progress of campaigns at all levels in the organization (marketing, sales, Management)
Detailed reporting during and after each campaign
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Campaigns