Campaigns

Maximize customer engagement by adapting communication to meet customer expectations and preferences.

The Campaigns module provides a comprehensive solution for planning, executing, and evaluating marketing and sales activities. It enables the selective and dynamic definition of target groups and supports multi-stage campaigns across different channels. Consent is taken into account at every step of the campaign, and campaigns can be assigned to specific areas, regions, or individuals.
Automated task creation and linking of media and email templates to specific campaign steps ensure efficiency and consistency. The campaign widget displays relevant information directly at the individual level, while campaign progress can be tracked across all organizational levels (marketing, sales, management). Detailed reporting allows you to analyze results during and after the campaign for ongoing optimization.

Functional Scope

  • Selective and dynamic target group definition for campaigns

  • Multi-stage campaigns via different channels

  • Consideration of consent for campaign steps

  • Campaign assignment to territories, regions or people

  • Automatic task creation

  • Link media and email templates to specific campaign steps

  • Campaign widget for persons

  • Track progress of campaigns at all levels in the organization (marketing, sales, Management)

  • Detailed reporting during and after each campaign

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Packages

Base

Persons & Organizations

Calendar

Administration

Territory Management

Task

Attributes

Activities

Professional

Reports

Offline

Selections

Time on Territory

Expenses

Multichannel

Frequency planning

Personal Interaction

Personalized Email

Promotional Material

eDetailing

Phone Interaction

Premium

Order Entry

Events

Coaching

Medical Requests

Video Interaction

Campaigns