AI Readiness

With the integration of Artificial Intelligence (AI), the CRM functionality is expanded to include intelligent, data-supported decisions in real time. 

The Intelligence Engine analyzes structured and unstructured data from various sources and delivers AI-supported, contextual insights exactly where they are needed - directly on the user interface and tailored to the task at hand.

The extensions can access internal CRM data (e.g. contact history, attributes, orders) as well as - optionally - external data sources such as market analyses or prescription data. The insights gained are calculated dynamically and updated continuously.

Among other things, it supports:
Persons: e.g. communication preferences, relevance of topics or possible affinity to products
Organizations: e.g. potentials and preferences within practices, clinics or pharmacies
Selections: e.g. dynamic use of master data, attributes, activities, consents, events, orders
Personalized e-mail: e.g. personalized content based on individual preferences, behaviour and product context
eDetailing: e.g. sequence of slides and presentation of specific content based on the person's profile and previous interactions
Campaigns: e.g. automated target group allocation and optimization
Order entry: e.g. automatic condition allocation, order potential suggestions