ysura Hybrid

Break down barriers between F2F and Remote engagement to turn your organisation truly Hybrid and accommodate HCP preferences.


A doctor conducts a video call using a laptop
A doctor conducts a video call using a laptop

ysura Hybrid

ysura Hybrid extends your organisation's reach by driving the perfect mix of F2F and remote engagement while generating data during each interaction to inform future decision-making.

Streamline sales with our Intuitive Pharma CRM Solution

  • Activities - A 360° view of activities planned for the future, activities taking place presently, or historical activities.

  • List Management - Create, store, and automatically update customised contact lists using your own or predefined segmentation filters.

  • Directory - An intelligent Directory that lets you filter persons and organisations through a broad range of attributes.

  • Activity Planning - Individual planning engagement that supports development and goal progression.

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Break down the boundaries between Remote and F2F to drive overall Engagement

  • eDetailing / Media - Allow simple and efficient sharing of approved media from within the platform while simultaneously tracking and generating data on how the media was received by each HCP.

  • yRoom - The yRoom is a pharma-specific remote engagement tool that combines smooth and secure video conferencing technology with live sharing of content, collection of consent and access to all relevant HCP information. The yRoom also has an entirely separate UX for HCPs, making the process smoother and more intuitive for both parties.

  • Personalised Emails - Use Attributes and List Management to generate specific lists, then send Personalised Emails.

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Simplify Admin processes so you can focus on more valuable tasks

  • Consent Management - Simplifying and tracking consent is vital for streamlined interactions. All types of consents, including online signatures, are logged directly to the CRM.

  • Order Management - Intuitive order entry that is mobile compatible, supports intuitive discount applications and incorporates live status updates.

  • Territory Management - Structure your sales force, according to accurate territory data.

  • Reporting - Smart reports that provide tangible insights into your market.

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How does improving engagement, drive sales?

A McKinsey & Company survey of 600 HCPs in the USA and Europe found that HCPs are twice as likely to prescribe a product when the customer journey was to their liking. This is clear evidence that the pharma industry has to listen to what HCPs prefer and accommodate these preferences. Regardless of what the HCP prefers, F2F, Remote, or a Hybrid mix, you need the correct tools in your CRM to accommodate these preferences. Accommodating HCPs will build stronger relationships which in turn will drive sales.

A doctor in a blue background
A doctor in a blue background

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