ysura strengthens commercial leadership

Munich, 7. November 2019 - ysura, a leader in life sciences specific CRM and multichannel commercial accelerators, has partnered with Pangea group to support ysura’s global expansion plans. ysura intends to shake up the pharma CRM market which is currently dominated by major industry players who are not delivering the innovation the market requires going forwards.

Support for global expansion strategy

Through this partnership, industry veteran Matthew Gowen, formely of Veeva Systems, joins the ysura executive management team as chief commercial officer to advise and guide ysura through their global expansion strategy. Matthew’s focus will be on hiring a world class commercial team, scaling internationally and enhancing ysura’s go to market engine. Mr Gowen, who also ran the Thomson Reuters (Life Sciences) enterprise sales organisation has over twenty years of life sciences and software experience and is ideally placed to help lead ysura through it’s next growth phase.

Industry expert for life sciences and IT

Commenting on his decision to join ysura, Matthew said:
“In the complex and ever evolving area of commercial IT, the Pharmaceutical industry requires a flexible and capability rich platform that can innovate to meet the dynamic needs of the market. ysura’s world class proprietary technology can bridge the gaps within a life sciences company's existing technology landscape to ensure pharma sales reps can perform at their best. Pangea is delighted to be partnering with ysura to face the exciting challenge ahead.

Matthew Gowen, new CCO of ysura

Innovative additions for established technologies

Philip Debbas, CEO of ysura, added:
“We’re really excited about the potential of ysura and for Matthew to lead the commercial charge. Pharmaceutical companies are screaming for innovation in a number of key areas. Ysura’s suite of multichannel accelerators can make a huge difference in the day to day of a sales rep. Matthew is another great addition to the team, whose talent, commercial expertise and integrity are best in class. With the added benefit of Pangea’s network effect, we are primed for hypergrowth.”

Philip Debbas, CEO of ysura

About ysura
ysura offers pharmaceutical-specific software solutions for sales and marketing: the complete solution ysura suite or the modular solution ysura acceleration. The comprehensive Customer Relationship Management (CRM) system consists of numerous modules such as consent, campaign and event management, personalized e-mail, activity planning, order entry, sample management, KOL management and augmented communication workspace.

About Pangea

Established in 2017 in Geneva, Pangea is a growth partnership. We partner with the world’s most ambitious tech firms, providing strategic consulting and go-to-market resources to enable them to scale faster and more intelligently. Our clients range from large incumbents to start-ups across Fintech, Proptech, Life Sciences and other fast-growing sectors. And thanks to our global footprint, partner network and deep industry expertise, we can plug our clients into significant network effects to create a virtuous cycle of ever faster growth.