On the customer's pulse: Mobile order entry in pharmacies


Munich, October 2, 2018 - The sales force of the Swiss medical device company Mavena is introducing the latest technology from the pharmaceutical specialist ysura to optimize order processing and customer care in Germany and Switzerland. The Order Management Tool for the OTC sector - the sale of over-the-counter products - supports the sales force to increase product presence and market penetration.

From order to wholesale with CRM specialist ysura

"This is not possible without pharma-specific customer relationship management (CRM) software", says Stefano Blasin, CFO/COO Mavena International AG. ysura's CRM solution offers a platform especially for pharmaceutical and medtech companies to optimally implement their sales strategy. The integrated order entry module was one of the most important criteria why Mavena chose the cloud-based solution from ysura.

Stefano Blasin, CFO/COO Mavena International AG


Value added through digitization

Especially for smaller companies in the pharmaceutical sector, fast and error-free order entry in pharmacies is important and was previously an error-prone process. "Orders were lost or were not processed promptly, returns were not recorded correctly - this error rate was intolerable for me," says Stefano Blasin. "It quickly became clear that we also had to digitise this business process. Philip Debbas, CEO ysura

Philip Debbas, CEO ysura


A platform for all sales activities

The digitalization of order entry goes far beyond saving time, explains Philip Debbas, Managing Director of ysura. "Our goal is to provide modern pharmaceutical companies with an innovative platform that maps all customer communications and sales activities across all channels. Mobile order entry via tablet complements core processes such as visit planning and entry, event management or the entry of doctor's samples or other articles." And the Order Management Tool is also constantly being improved. In addition to mapping complex discount contracts or improved route planning, it will soon also be fully available offline - a unique feature in this field!

About Mavena


Mavena is a young Swiss company with headquarters in Hünenberg (Zug) and subsidiaries in Germany and Italy, which develops, manufactures and markets natural-based medical products for the treatment of chronic skin diseases.