Interview with Torsten Flöttmann: Pharmaceutical Communication - A Digital Special Path?
Has the pharmaceutical industry really overslept social media communication?
July 24, 2019
Social Media in the Pharmaceutical Industry - from Influencer Relations to Digital Opinion Leaders
The experiences with the efficient use of social media are very different - Nicole Tappée, Managing Director of MCG Medical Consulting Group, highlights some questions and trends.
July 24, 2019
Design Thinking in Practice
The article provides help and ideas on how Design Thinking can be integrated into your daily work and how solutions can be found more quickly.
May 28, 2019
Design Thinking - Measuring Innovation
There are many opportunities for companies that are willing to take the next step. Measuring the impact of investments in design and innovation is the beginning.
March 28, 2019
Three reasons why the digitalisation of pharmacies is still hampered
In the interview with Dr. Matthias Schindl, an expert on pharmacy topics, we jointly shed light on three reasons why the digitalisation of pharmacies is still hampered.
March 27, 2019
Review of the ysura Innovation Circle
"Fake News": At the ysura Innovation Circle, industry experts discussed the challenges of misinformation - which even the Ancient Egyptians used strategically. It was also particularly revealing how the various industries can learn from each other today.
March 18, 2019
Vitamin C industry meeting Rx in Munich
More than 60 participants accepted the invitation to discuss the importance of influencers and social media for pharmaceutical marketing. ysura presented the yRoom.
February 26, 2019
Patients are becoming increasingly digital: reporting system for unwanted side effects
Faster response to side effects through the German portal
January 25, 2019
Digital renewal for the Pharma Salesforce
Digital tools are already supporting us today, but augmented reality offers many more opportunities than before to implement the multi-channel strategy cost-efficiently.
January 25, 2019
OTC – Mobile order entry in pharmacies
In order to support sales representatives and increase product presence and market penetration, ysura has developed an order management tool specifically for the OTC sector.
November 20, 2018
Pharma OTC industry meeting in Munich
Leading pharmaceutical managers discuss the digital future of pharmacy distribution
November 20, 2018
Identifying future KOLs with artificial intelligence
In a cooperation between tagtog and ysura tailored to the healthcare sector, the specialists for text analysis and CRM for pharmaceuticals have developed a specific solution for the early recognition of key opinion leaders (KOLs): the KOL Finder.
November 8, 2018
At the pulse of the customer: Mobile order entry in pharmacies
Mavena Pharmacy Distribution relies on new module from pharmaceutical CRM provider ysura.
October 4, 2018
MSL Excellence from the KOL Data Perspective
Professional KOL Data Management can make a significant contribution to MSL Excellence, there is no reason to allocate the working time of MSLs to KOL Data Research.
September 3, 2018
5 things to consider before you install a CRM
he chance to stand out from the competition with professional CRM is therefore great. In addition, the associated process optimization can prevent productivity losses.
August 20, 2018
Whitepaper: Do you want to easily orchestrate Multichannel campaigns?
What does the successful key to campaigns look like and how do you make Multichannel measurable? Philip Debbas, Managing Director of ysura GmbH, describes this in his whitepaper.
July 27, 2018
Electronic communication in pharma without an opt-in? Yes, it’s possible
The advent of GDPR has launched an industry of, lawyers, experts, consultants, speakers, many of whom warn pharmaceutical companies about the dangers of communicating with customers without an opt-in.
July 27, 2018
Blockchain for Pharma – hype or real?
At a recent gathering of the ysura Innovation Circle, pharma executives as well as outside specialists discussed and debated the place of Blockchain in the pharma industry.
March 21, 2018
How to design an opt-in campaign for pharma
How to stay in contact after the GDPR in May 2018?
March 20, 2018
Vitamin C Munich Event impressed participants
The topic was “Next in Pharma – Innovative solutions for sales and marketing”.
February 25, 2018
Whitepaper: Digital, Paper or Both? Best practices in consent collection
What you need to know about the GDPR.
January 4, 2018
KOL Finder awarded with Seal of Excellence from European Commission
The KOL-Finder identifies the most influential medical experts on the basis of multifaceted criteria.
November 10, 2017
Discovering the Rising Stars
The ysura AI technology offers a new tool to identify influential HCPs and influencers through the KOL Finder. Especially if these are just emerging and are not yet known as KOLS.
September 5, 2017
Make Multi-Channel really count with Visual Activity Planning
With the activity planner, goals are easier to achieve. The visual representation also has a positive influence on this.
March 8, 2017
ysura means innovation
ysura offers software solutions to the pharmaceutical market, including Sales and Marketing Optimization, Customer Relationship Management (CRM), Activity Planning, Consent (opt-in) Management, Multichannel Marketing Campaigns, Order Management, Sample Management, Key-Opinion-Leader Management and Augmented Video Conferencing. All Modules can be integrated in and to a CRM and can also be used as a Stand-alone Solution.

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