Keith Gruen

Keith Gruen

Service with a Smile

Are you locked out? I can help you regain access Would you like to plan an event? Let me me guide you through the process Is there an issue with the numbers? I’d be happy to take a look Is this your first time contacting us? I’m so pleased to assist...
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Electronic communication in pharma without an opt-in? Yes, it’s possible

The advent of GDPR has launched an industry of, lawyers, experts, consultants, speakers, many of whom warn pharmaceutical companies about the dangers of communicating with customers without an opt-in. As the consultants tend to say: without an opt-in,...
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Blockchain for Pharma – hype or real?

At a recent gathering of the ysura Innovation Circle, pharma executives as well as outside specialists discussed and debated the place of Blockchain in the pharma industry. The overall consensus was that most business models that use Blockchain do not...
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How to design an opt-in campaign for pharma

As GDPR approaches on 25 May 2018, pharmaceutical companies throughout Europe are scrambling to ensure that they can stay in touch with their HCPs via digital means. This is only possible if the HCP gives the pharmaceutical company explicit consent to...
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Blockchain – fad or game-changer? Pharma Execs to discuss topics shaping the industry

This week marks the sixth edition of the annual ysura Innovation Circle. The exclusive invitation-only event brings together forward-thinking pharma executives from 12 global organizations to talk about the future in pharma sales and marketing on 8-9...
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ysura donates money and time to a Munich-based charity to support refugees

ysura made a special Christmas present in the form of a check to the charity Hilfe von Mensch zu Mensch (help from person to person). The Munich-based organization helps young refugees in Germany integrate into German society through an offering of language...
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Whitepaper: Digital, Paper or Both? Best practices in consent collection

GDPR 2018 is coming. Are you prepared? In 2018 a new European-Wide General Data Protection Regulation goes into effect. What does it mean for sales & marketing in the pharmaceutical industry? Is your company prepared for the new processes? Are you...
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KOL Finder awarded with Seal of Excellence from European Commission

ysura’s KOL Finder project, which revolutionizes the way pharmaceutical companies identify Key Opinion Leaders, has received the rare Seal of Excellence from the European Commission. This makes the project fundable through the Horizon 2020 program,...
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Discovering the Rising Stars

In a previous blog post, we discussed the important of Key Opinion Leaders (KOLs) in the pharmaceutical industry. KOLs are health care professionals who carry influence at a medical, political or social level and can therefore promote certain treatments...
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ysura’s point solutions fill the missing gaps – and much more!

Pharmaceutical sales and marketing organizations are tired of big-bang products that promise everything, cost a fortune, take ages to implement and never quite work as advertised. Instead, more and more companies are looking for point solutions to cover...
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