At the pulse of the customer: Mobile order entry in pharmacies

Mavena Pharmacy Distribution relies on new module from pharmaceutical CRM provider ysura

The sales force of the Swiss medical products company Mavena introduces the latest technology from the pharmaceutical specialist ysura to optimize order processing and customer care in Germany and Switzerland. The Order Management Tool for the OTC sector – the sale of over-the-counter products – supports the sales force to increase product presence and market penetration.


From order to wholesale with CRM specialist ysura
“Without pharma-specific customer relationship management (CRM) software. This is not possible,” says Stefano Blasin, CFO/COO Mavena International AG. ysura’s CRM solution provides a platform specifically for pharmaceutical and medtech companies to optimally implement their sales strategy. The integrated order entry module was one of the most important criteria why Mavena chose ysura’s cloud-based solution. The simple
The field staff can easily keep track of the orders thanks to the operation, the fast input with transmission to the connected wholesaler and the clear display of the order parameters and discounts.


Added value through digitalisation
Fast and error-free order entry in pharmacies is particularly important for smaller companies in the pharmaceutical sector and was previously an error-prone process. “Orders were lost or were not processed promptly, returns were not recorded correctly – this error rate was intolerable for me,” says Stefano Blasin. “It quickly became clear that we also had to digitise this business process. We also wanted to shorten the time for our field staff to follow up on pharmacy visits and make work easier.
“I’ll make it. I’ll make it.”


One platform for all sales activities
But the digitization of order entry goes far beyond saving time, explains Philip Debbas, Managing Director of ysura. “Our goal is to provide modern pharmaceutical companies with an innovative platform that maps all customer communication and sales activities across all channels.
will be. Mobile order entry via tablet supplements core processes such as visit planning and entry, event management or the entry of doctor samples or other articles.” The Order Management Tool is also constantly being expanded with new features. In addition, there will soon be an even more extensive offline mode.

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