Structured, good-quality presentations are the hallmark of HCP visit strategies (both physical and virtual), and part of a well-rounded multi-channel communication campaign. ysura CRM allows a company to provide those presentations to users while both offline and online, and to organize those presentations within targeted campaigns and around specific topics, ensuring that HCPs don't get inundated with non-relevant information. With presentation versioning and validity periods, only the most-recent presentations with the current approved claims can be displayed. Individual presentations can also be rated by the HCP or a rep can self-rate based on the perceived informational value that presentation had to the HCP. GDPR compliant, anonymized viewing statistics can be sent back to the marketing department to help optimize future media information delivery strategies.
Media management can be performed within ysura CRM by an administrator, or can be outsourced to the new ysura Library (coming soon), a light-weight asset management tool that can help to optimize the media creation, claim management and approval workflow.
Key features include: