News

Make Multi-Channel really count with Visual Activity Planning

Virtually all pharmaceutical companies have embraced the multi-channel approach. Many have provided their sales reps with new technology to facilitate webinars, personalized emails, conference management, digital content and all the other tools of effective...
Read More

Who are the rising stars and why are they important?

Due to various regulations, the pharmaceutical industry cannot sell and market their products using traditional means. Sales and marketing material must stick entirely to facts that have been proven by neutral organizations such as the FDA or independently clinical...
Read More

Beyond Data: Real-Time Intelligence for Pharmaceutical Sales and Marketing

Munich (Germany) 05 October 2016. In which neighborhood is the birthrate the highest? In which city is rheumatism growing fastest? In which region is the purchasing power for over-the-counter (OTC) products strongest? Armed with this data, sales reps...
Read More

More mobile than ever: ysura packs full pharma functionality in new phone app

ysura released today a new version of their mobile phone app which includes virtually every function a pharma sales rep needs while on the road. Pharma CRM vendors had moved towards tablet solutions in recent years but ysura is the first to offer a phone...
Read More

What is ysura Y?

You may have heard of Google X. It’s where Google engineers can experiment with new ideas far from their daily work. Some successful ideas from Google X are the self-driving car and Loon. One of the more famous but not yet commercially successful...
Read More

Design for medical businesses

Due to the increasing competition in the healthcare industry, a lot of medical practitioners and natural health professionals find themselves wondering how they can improve their chances against their competitors and build their reputation. In this context,...
Read More

Apple iPad vs. Windows Surface: what’s the best device for pharma sales?

The latest tablets from Apple and Microsoft increase the power and capabilities for mobile salespeople everywhere. While pharma companies have traditionally selected Apple hardware for their field sales force, let’s take a look at the latest devices...
Read More

Five myths of multi-channel management

The hottest topic of the last few years at pharmaceutical sales and marketing conferences is Multi-Channel Management. In addition to – or sometimes instead of – traditional face-to-face meetings between sales reps and health care professionals...
Read More

Healthy discussion at ysura’s inaugural Vitamin C

Representatives from several mid-sized pharmaceutical companies gathered at ysura’s central Munich location to discuss multi-channel management, pharma marketing campaigns, email consent strategies and more.  A healthy breakfast, including a selection of...
Read More

Vitamin C: Breakfast workshops for mid-sized pharmaceutical companies

ysura launched a series of breakfast get-togethers to talk about issues affecting mid-sized pharmaceutical companies. The next event is scheduled for 25 November. The highlight of the previous event was a discussion on “The five biggest myths...
Read More